With programmatic SEO, a startup can quickly create a large number of web pages about a specific topic. The idea is to find a repeatable…
Many online marketplaces only allow merchants to use a single payment processor. Other marketplaces offer a limited selection of payment processors. But online marketplaces often…
Mesh Payments is a corporate spend management app that competes with Ramp and Airbase. Like its peers, Mesh helps financial managers control their budgets and…
Many fintech startups use content marketing to promote their own services. But some of the most successful fintech startups use content marketing to help their…
DAVO is a sales tax automation app for small businesses. Sales taxes are complex. The total sales tax paid by a business includes state, county,…
Mercury is a San Francisco-based fintech that provides bank accounts to startups. It’s similar to other B2B neobanks but is focused on serving tech startups…
I finished writing my book on sentiment analysis in fintech marketing last week. It’s a 13 page long eBook. It’s about using sentiment analysis to…
Recently I have been studying if I can predict the performance of marketing documents using a sentiment analyzer. I’m checking whether the emotional tone of…
Accounting and payroll processing software companies have an alternative to using blog posts and pay-per-click ads to promote themselves. Point-of-sale (PoS) terminal manufacturers operate their…
Many fintech startups are challenging much larger financial services companies in established markets. They have much smaller marketing budgets than their competitors so it’s difficult…